Nivea Campaign For Real Beauty

The research pays attention to the fact.

Nivea campaign for real beauty. Monica is an icon of beauty authentic and unfiltered. With the launch of their new Beauty is campaign Nivea wanted to drive people to their website and share thoughts and photos of how real people define their idea of beauty. That is what makes us unique.

Originally starting as a creative strategic research effort brought to life the concept and heart behind the Real Beauty campaign. For the purpose of this case study the focus will be on dove body wash for. Each woman is the s.

Niveas integrated promotion will engage women in a. In one of the most famous Dove films Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves. Dove is commited to building positive self-esteem and insipiring women to reach their full potential.

Dove Body wash caters for the generic female market since it is a beauty body wash. It was initially popular with the name Oil of Olay. The 4m advertising push has been branded a copycat campaign by one Dove insider.

As a moisturizer or a beauty product in its packing. Dove launched its real beauty campaign in 2004. Psychological and physiological turmoil.

Colorism is not a Black-White or dark issue. Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care. Oscar Troplowitz purchased Beiersdorf from the original founder Paul C.