Ponds White Beauty Advertisement

This idea of white beauty creates problems within India itself and globally.

Ponds white beauty advertisement. This study focuses on the semiotic analysis of advertisement video. In advertising Ponds White Beauty Facial Foam and Ponds Body Lotion on television portrayed through ideas language advertisements and purpose. The 2008 Ponds campaign for the White Beauty product line was an absolutely racist and sexist ad campaign that left me very disturbed after watching.

My second Proper tv commercial after I did Trivago Ad. Ponds is a skin care company based out of Asia that provides a variety of creams for the purposes of anti-aging cleansing hydrating and whitening. In Ponds White Beauty advertisement the product being sold is a skin care treatment to lighten the pigment of your skin.

It visibly promotes the idea of whiteness as hegemonic a discriminatory idea already present within Indian social circles. PONDS White Beauty Ad and the Fair Skin Fixation. The video embedded below is an Indian advertisement for PONDS product White Beauty.

The glow a woman receives from this cream enhances her skin tone to a fairer whiter tone. In 2008 Ponds released a new product called White Beauty Pinkish White Day Cream and with its release came an advertisement in the form of a commercial. Advertisements can play an important role in showcasing social arrangements that may exist in society.

What differs from these mainstream cosmetic commercials is Ponds White beauty Episode 1. While this ad may seem unproblematic to some viewers it can be extremely offensive to others. The object of this study is Ponds White Beauty Gita Gutawa version.

Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone. Ponds white beauty is advertised as giving you a radiant pinkish white glow pale white or pinkish white The famous Bollywood actors featured in the ad cause controversy as by taking part in this advertisement campaign they are encouraging their fans to associate lighter skin tones with power and happiness. For example the white skin toned woman is in a relationship with a famous man and is being portrayed as beautiful whereas the woman of colour did not win the man and begins using the radiant pinkish white glow cream that is being advertised to make her beautiful.